The Week: DM reviews - TfL searches for DM shop
07 Mar 2008
to produce DM materials and identify new in-store marketing opportunities.
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Tourism Ireland has kicked off a search for an agency to handle its £2.5 million DM account
to produce DM materials and identify new in-store marketing opportunities.
Thomas Cook has appointed Outside the Box to a two-year contract to handle its direct marketing after a pitch against undisclosed agencies. The account incorporates brands acquired as a result of its merger with MyTravel last June, including Going Places and Cresta.
Monarch Airlines has called a review of its £5 million direct marketing account with a view to consolidating it into one agency.
Travelodge has hired the DM agency Davison Smiley-Jones to develop a customer relationship
. The appointment of Wunderman will be the first time that Lufthansa has worked with a DM agency on a retained basis ...
activities and live entertainment. This month, Warner Breaks appointed E-RM to handle its e-mail DM ...
-mail DM campaigns for the over-50s market. E-RM will develop a campaign sending new customers welcome ...
LONDON - Eurostar, the high-speed train operator, has appointed Rapp to handle its pan-European CRM account following a pitch against EHS Brann and Tullo Marshall Warren.
Clark McKay Walpole has developed a below-the-line campaign aimed at business travellers to support the roll-out of the train operator GNER's new "Mallard" fleet.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.