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WPP buys US DM house

WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM

Arc lands DM for SABMiller's Peroni

SABMiller has hired Arc to handle direct marketing for Peroni Nastro Azzurro.

National Trust calls review of DM account

and DMS. The DM review follows last month's appointment of 18 Feet Rising, also in a pitch process co ... . The charity's DM activity includes its annual "For ever, for everyone" campaign, created by DMS, that raises ...

MRM Meteorite wins Vauxhall DM brief

as the review coincided with its capture of Hyundai's DM account from Carlson. DraftFCB's DM campaigns ...

Agencies line up for Ikea DM business

The Swedish furniture manufacturer has issued an RFI to a number of agencies, with a view to appointing its first dedicated DM agency in the next few months. The pro cess is being handled by the AAR. The appointed agency will handle all forthcoming DM campaigns, as well as help to develop the com pany's loyalty ...

Live & Breathe nets Birds Eye DM task

, promotional and experiential activity. Live Breathe will be Birds Eye's first retained DM agency ...

Everest appoints MBA to handle DM account

The agency, which already oversees the brand's TV advertising, picked up the DM brief without a pitch. It will now work on a series of campaigns to promote Everest's product range, which includes its core window and door products, a new solar energy range, handyman service and home emergency cover ...

Iris wins Domino's digital and DM task

Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account.

Albion London to set up DM agency

Albion London is launching a standalone direct marketing agency in a bid to offer clients a specialism in digital sales, eCRM and live data.

Rolls-Royce seeks agency for DM task

Rolls-Royce Motor Cars is reviewing its direct marketing business.

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