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RADIOWATCH: Radio Choice - DWP

COI's Department of Work and Pensions work incentives ad, entitled 'Falsetto', stood out from the rest.

DWP blocks Post Office advertising

The Department for Work and Pensions (DWP) is hampering Post Office plans to market its 'no.... The Post Office is keen to market the Card Account, but the DWP has told the company that all marketing ...

DWP selects agencies for Pension Credit

The Department for Work and Pensions (DWP) has appointed Delaney Lund Knox Warren and Draft...The DWP has handed the agencies a brief to create a fully-integrated campaign that explains to people how the tax credit will work. It is likely to include TV and press advertising, direct mail and new media activity. Up to £24m has been allocated for marketing the Pension Credit during its first ...

Cheethambell and VCCP net DWP brief

In a new move for the DWP, which generally targets the perpetrators of benefit fraud, VCCP's portion of the business will be based on highlighting what constitutes benefit fraud. This includes ... the consequences are. COI managed the appointments on behalf of the DWP." The pitch for the media and creative ...

DWP seeks closer ties with agencies

-on role. Simon MacDowall, the director of communications at DWP, said: "COI offers a good service in a ... have in the department and what we want to buy in." Officials at DWP and the Home Office insist ...

Age in the Workplace

for redundancy 62 percent of organisations base training purely on skills needs. Age Positive is the DWP ...

DWP appoints DDB London to pensions task

(DWP) following a four-way pitch handled by COI....people of changes to the pension system. DDB will work on the DWP roster alongside Leo Burnett, which was appointed by the DWP in September last year to handle a long-term umbrella campaign to promote the benefits ...

DWP to divide up benefit fraud job

The Department for Work and Pensions (DWP) has split its £7m benefit fraud ad account, axing...Cheetham Bell JWT and VCCP will share the work, as the government shifts its approach to tackling the issue. Until now, the DWP's campaigns have focused on denouncing benefit fraud and warning cheats ... costs the country about £900m a year, according to the DWP. Inaccurate claims cost a further £800m. ...

DWP targets SMEs with disabled employees push

The Department for Work and Pensions (DWP) is to launch a three-year advertising campaign intended...The DWP has hired BDH\TBWA to develop the activity, which will have a budget of £5m. The work will target employers, reminding them of the contribution that disabled people and those with long-term health ... through the COI. The agency beat Golley Slater and McCann Erickson Manchester to the brief. The DWP ...

DIRECT BRIEFS: DWP appoints Brahm for ads

The Department for Work and Pensions (DWP) has appointed Brahm to handle an advertising and direct mail campaign promoting the Jobcentre and Jobcentre Plus services. The initiative encourages ... new career path. Brahm's appointment follows its previous work for DWP on Worktrain, the government ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.