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The DWP has handed the agencies a brief to create a fully integrated campaign that explains to people how the tax credit will work. It is likely to include TV and press advertising, direct mail and new media activity. Up to £24m has been allocated for marketing the Pension Credit during its first ...
Manning Gottlieb OMD won the business after a pitch through COI that also involved the DWP roster agencies MEC and PHD. MEC looks after the work for the DWP's Jobcentre Plus initiative, while PHD is responsible for work relating to benefit fraud. A DWP spokeswoman said: "We will be launching a campaign ...
the scheme began almost a decade ago. According to the DWP, the Pension Service has visited more than 1m ... person, for example, could qualify for supplementary income. The DWP recently split its £7m creative ...
The COI managed the pitch; all three agencies are on its communications planning roster. Carat will develop a communications planning strategy for the DWP s Now Let s Talk Money campaign. The DWP ... , low-cost loans and advice on how to manage their money better. The DWP aims to promote opportunity ...
The Department for Work & Pensions (DWP) head of news is leaving to take the top comms role...Peter Fitch leaves his current role in April to take the job of head of communications at the British insurance market. Fitch has been at the DWP since 2007, which he joined from being an associate ... into international markets such as China and South America. At DWP he works alongside comms director Sue Garrard ...
The pitch is being handled by COI Communications. The DWP work, which is likely to include a ... in the digital market. The DWP project comes following a government rethink of its pensions strategy. Taylor ... for their retirement. In January, the DWP handed Delaney Lund Knox Warren & Partners and DraftWorldwide a two ...
disclosed that the DWP's ad budget rose from £5 million in 2002-03 to £40.8 million in the financial year ...
COI Communications has appointed Craik Jones Watson Mitchell Voelkel to handle a Department of Work and Pensions (DWP) DM project to promote pension reform. At least three other unnamed ... scheme or other type of approved pension. The DWP called the pitch in August after it was revealed ...
pension. DLKW has already established a foothold with the DWP with its Pension Guide work on social ...
into work, is currently filling in as acting director . A DWP spokeswoman said the ongoing existence of a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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