Mark Ritson on branding: Sport brands get a $15 realitycheck
22 Nov 2006
) and - the 'daddy' of sneaker endorsements - Nike and Michael Jordan's Air Jordan line (about $180 a pair ...
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What do you do when the prime minister comes knocking?
02 Feb 2012 | by David Benady
Cameron does not need to play parent to the public. "We don't need a daddy for our marketing as long ...
Media Perspective: Was a sip of media planning specialists enough for clients?
17 Jun 2005 | by Ian Darby, ian.darby@haynet.com
that the daddy of them all, Michaelides Bednash, might be considering a sale, would seemingly point to a sector ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
