Inside: Critical mass
24 May 2012 | by Stuart Derrick
was previously at LBi. Dan Williams, Experience architecture director Williams' senior ...
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Work Debrief - Foster's Brad and Dan get a little help for their good calls
24 May 2012
Since the start of the Foster's "good call" campaign, Brad and Dan, the Australian agony uncles ... Time after time in research groups, the Foster's audience voiced their desire for Brad and Dan to give ... and Dan to their mates' dilemmas. They also get to meet our Good Call Centre girls, who are only too ...
Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
"We knew he'd be good but we didn't know quite how good," Gilbert said of the former 'Doctor Who' actor, who has appeared in three ads for the brand since the end of March . "Millward Brown tell us it's the most successful use of a personality that they've seen." Gilbert was speaking ...
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
is now vital to brand success, explains Nick Cooper, managing director, Millward Brown Optimor, Europe....director, Millward Brown Optimor, Europe ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most..., including Dove, up 23% to $4.7bn and Burberry, up 21% to $4bn. Tim Wragg, European CEO at Millward Brown ... . Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ... @danfareyjones League Tables Millward Brown BrandZ Top 100 2012 ...
John Lewis partners Kuoni for first 'shop within a shop'
18 May 2012 | by Matthew Chapman
including Clarins, Jo Malone and Bobbi Brown and Clinique in its stores. However, a John Lewis spokeswoman ...
The truth about lying on your CV
17 May 2012 | by Suzy Bashford
at least exaggerate. That's why pre-interview tasks and probationary periods are necessary. Dan Bryant ...
Brand Manager of the Week: Natasha Whiting
16 May 2012
to the Burning Man festival. What was your finest hour? Seeing Clothes Show Live boss Gavin Brown in a ...
Diary: King of the mountains
10 May 2012
Bartle Bogle Hegarty's Kevin Brown is close to concluding a far greater challenge - the 2 ... by the rugby legend Lawrence Dallaglio, Brown has more than held his own among the professional athletes while ... finishes in the restaurants and bars along the way. All being well, Brown will be back in London by 18 May ...
Why We're Loving ... Scott Bell writer, Dan Treichel senior art director, Droga5
03 May 2012
Why Newcastle Brown Ale ridicules Stella Artois in a strategically placed outdoor ad as part of its
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
