17 May 2012
| by James Devon, MBA
of mobile. A recent study by Millward Brown revealed that the fastest growth in depth of customer ...
08 May 2012
| by Daniel Farey-Jones
Foster's is allowing people to send their friends video messages from Brad and Dan, the characters...The 'Good Call Centre' by Adam Eve, is hosted on a dedicated website and introduced with a short video.
It allows people to submit a mate s problem to Brad and Dan by picking from a series ...
to Brad and Dan and the duo deliver a counselling session, addressing the friend by name.
Users can ...
13 Apr 2012
| by Ines Nadal and Tara Beard-Knowland
.
As Thomas Brown, head of insights at CIM said, these buzzwords need to be translated into something ...
19 Mar 2012
| by Tim Elkington
the effectiveness of large online display formats.
The research uses data from Millward Brown, who assessed 770 ...
16 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
The promotion has been developed by Blue Chip Marketing. It launches on Monday 19 March and runs for 84 days across the brand's Home Chips, Oven Chips, Rustic Chips, Hash Browns and Roast Potatoes ranges.
The 'Lucky Spuds' game and accompanying digital campaign was created by CMW and executed ...
07 Mar 2012
Work Club chief executive Martin Brooks, creative partner Ben Mooge and designer Dan Scott talk us
27 Feb 2012
| by Lexi Brown
Can Pinterest make the most of its recent growth surge, asks Lexi Brown, comms planning assistant...- turning it into a social commerce site rather than just another social network.
Lexi Brown, comms ...
24 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
ad had been tested in the top 15% of Millward Brown, the global brand research agency s testing ...
20 Jan 2012
| by Sarah Shearman
Southern Comfort, the Brown Forman-owned spirits brand, has launched a Facebook campaign featuring
09 Dec 2011
, social media and above-the-line activity. The work was written by Rachel LeFeuvre and Dan Gorlov ...