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Media360: Virgin Media marketing chief on David Tennant signing

"We knew he'd be good but we didn't know quite how good," Gilbert said of the former 'Doctor Who' actor, who has appeared in three ads for the brand since the end of March . "Millward Brown tell us it's the most successful use of a personality that they've seen." Gilbert was speaking ...

Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most..., including Dove, up 23% to $4.7bn and Burberry, up 21% to $4bn. Tim Wragg, European CEO at Millward Brown ... . Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ... @danfareyjones League Tables Millward Brown BrandZ Top 100 2012 ...

John Lewis partners Kuoni for first 'shop within a shop'

including Clarins, Jo Malone and Bobbi Brown and Clinique in its stores. However, a John Lewis spokeswoman ...

The truth about lying on your CV

at least exaggerate. That's why pre-interview tasks and probationary periods are necessary. Dan Bryant ...

Brand Manager of the Week: Natasha Whiting

to the Burning Man festival. What was your finest hour? Seeing Clothes Show Live boss Gavin Brown in a ...

Manchester City kicks off kid-friendly overhaul

publisher John Brown to work on a high-profile brief, as it bids to become a more family friendly club ... ." The brief for John Brown is wide-ranging and includes an overhaul of its website, including the creation ... this summer, before the start of the next football season. John Brown won the brief ahead of two ...

First tobacco, now alcohol?

communications throughout the EU. Under the 'Responsible marketing pact', AB InBev, Bacardi, Brown ...

Thomson rolls out national campaign for Dreamliner launch

-edge in-flight entertainment system. Thomson Airways' managing director Chris Brown said the planes use 20 ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

which finds an international audience.' Dan Rowe, co-founder and creative director of brand ... , further afield, Brand Britain is thriving,' adds Dan Rowe, co-founder of Calling Brands. 'British ... stores and low-profile hotels; now it is stocked in five supermarket chains. Christina Brown, former ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

that the result was 'much better work'. Dan Cobley, vice-president and managing director of Google UK ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.