ISBA conference: with brands getting over their first crush on social media, what happens next?
27 Mar 2012 | by Gemma Charles
that the result was 'much better work'. Dan Cobley, vice-president and managing director of Google UK ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most..., including Dove, up 23% to $4.7bn and Burberry, up 21% to $4bn. Tim Wragg, European CEO at Millward Brown ... . Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ... @danfareyjones League Tables Millward Brown BrandZ Top 100 2012 ...
Reckitt Benckiser prepares ad campaign for Finish Quantum launch
24 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
ad had been tested in the top 15% of Millward Brown, the global brand research agency s testing ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
P G account. David Brown joins from Royal Mail as data planning director and Anthony Abdool has ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
of the moment to record it, with huge implications for brands. Dan Hagen, head of planning at Carat, says ...
Ecover launches £4m brand campaign
09 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
is accompanied by James Brown's 'I Feel Good'. It is supported by press, digital, outdoor and social media ...
Marlboro owner to sue over cigarette branding clampdown
21 Nov 2011 | by Daniel Farey-Jones
The newly minted legislation ensures that from December 2012, all tobacco will be sold in plain olive-brown packets and the brand and product names will appear in a standard colour, position, font size and style. The majority of the packs will feature graphic images of the harmful effects ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
associations through ads featuring Aussies Brad and Dan and a host of tie-ups with comedians including Steve ...
Helen Edwards on Branding: A flaw in the logic
02 Nov 2011 | by Helen Edwards
, and that includes Unilever, with its adherence to Millward Brown 'Link' testing. Yes, some of its lesser ...
Lemsip mocks 'man flu' with James Brown soundtrack
20 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
" by James Brown. The lyrics have been changed to "This is a man's flu, but it would be nothing to a woman ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
