22 May 2012
| by Daniel Farey-Jones
Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most..., including Dove, up 23% to $4.7bn and Burberry, up 21% to $4bn.
Tim Wragg, European CEO at Millward Brown ...
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Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ...
@danfareyjones
League Tables
Millward Brown BrandZ Top 100 2012 ...
08 May 2012
| by Daniel Farey-Jones
Foster's is allowing people to send their friends video messages from Brad and Dan, the characters...The 'Good Call Centre' by Adam Eve, is hosted on a dedicated website and introduced with a short video.
It allows people to submit a mate s problem to Brad and Dan by picking from a series ...
to Brad and Dan and the duo deliver a counselling session, addressing the friend by name.
Users can ...
02 May 2012
agony uncles 'Brad' and 'Dan' getting their first female caller.
27 Apr 2012
| by Gemma Charles
communications throughout the EU.
Under the 'Responsible marketing pact', AB InBev, Bacardi, Brown ...
05 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
directors Sam Hibbard and Dan Watts worked on the ad, with creatives Sam McClusky and Becca Pottinger ...
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Dan Hopkirk, marketing manager for dairy at Kerry Foods UK, said: "Cheestrings Spaghetti has been a ...
03 Apr 2012
Newcastle Brown Ale ridicules its rival Stella Artois in a strategically placed new outdoor ad...Three TV ads in the campaign parody the glamour seen in ads from other brands in the sector, aiming to send up the pretence with its "no bollocks" endline.
Charles van Es, the brand director of the Newcastle Brown Ale, said: "With this campaign, we are going to be very honest with our consumers.
"Our ...
29 Mar 2012
| by Anne Cassidy
the individual brands.
Dan Gregson, the managing director of BMB, said: "Popcorn is a product like no other ...
27 Mar 2012
| by Gemma Charles
that the result was 'much better work'.
Dan Cobley, vice-president and managing director of Google UK ...
23 Mar 2012
| by Daniel Farey-Jones
Advertising
McCann London has appointed VCCP's international planning director, Dan Izbicki , as its new head of planning. ( Campaign )
Maxus has appointed Stuart Butler to the new role of head of strategy as part of wider strengthening of its management team. ( Campaign )
Saatchi ...
21 Mar 2012
| by Helen Edwards, PPA, Business columnist of the year
Molton Brown products in Marriott hotel bathrooms. The former gets exposure to an upscale customer base ...