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Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most..., including Dove, up 23% to $4.7bn and Burberry, up 21% to $4bn. Tim Wragg, European CEO at Millward Brown ... . Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ... @danfareyjones League Tables Millward Brown BrandZ Top 100 2012 ...

Foster's introduces personalised 'good call' messages

Foster's is allowing people to send their friends video messages from Brad and Dan, the characters...The 'Good Call Centre' by Adam Eve, is hosted on a dedicated website and introduced with a short video. It allows people to submit a mate s problem to Brad and Dan by picking from a series ... to Brad and Dan and the duo deliver a counselling session, addressing the friend by name. Users can ...

Foster's 'Lucy' by Adam & Eve

agony uncles 'Brad' and 'Dan' getting their first female caller.

First tobacco, now alcohol?

communications throughout the EU. Under the 'Responsible marketing pact', AB InBev, Bacardi, Brown ...

Cheestrings takes Spaghetti variant to TV

directors Sam Hibbard and Dan Watts worked on the ad, with creatives Sam McClusky and Becca Pottinger ... . Dan Hopkirk, marketing manager for dairy at Kerry Foods UK, said: "Cheestrings Spaghetti has been a ...

Newcastle Brown Ale 'no bollocks' by Droga5

Newcastle Brown Ale ridicules its rival Stella Artois in a strategically placed new outdoor ad...Three TV ads in the campaign parody the glamour seen in ads from other brands in the sector, aiming to send up the pretence with its "no bollocks" endline. Charles van Es, the brand director of the Newcastle Brown Ale, said: "With this campaign, we are going to be very honest with our consumers. "Our ...

Butterkist hands ad duties to BMB

the individual brands. Dan Gregson, the managing director of BMB, said: "Popcorn is a product like no other ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

that the result was 'much better work'. Dan Cobley, vice-president and managing director of Google UK ...

Trading places: this week's people moves

Advertising McCann London has appointed VCCP's international planning director, Dan Izbicki , as its new head of planning. ( Campaign ) Maxus has appointed Stuart Butler to the new role of head of strategy as part of wider strengthening of its management team. ( Campaign ) Saatchi ...

Helen Edwards: The good and bad of Cadbury's brand association tendencies

Molton Brown products in Marriott hotel bathrooms. The former gets exposure to an upscale customer base ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.