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GHD 'cinderella' by RKCR/Y&R

The label is being run by RKCR s head of music Dan Neale and its first signing is LA-based indie-rock outfit Le Rev, whose forthcoming single, Lucky You, is the soundtrack to the agency s new ghd ad. The new GHD film promotes the brand s Midnight Collection . The film has been edited into a music video ...

King of Shaves 'The King's Speech' by Tiger's Eye

Speaking into the original microphone which was used in the film, King s version takes a swipe at rivals including Gillette, for the high prices of its razors, compared to King of Shaves own brand the Azor. The ad is Tiger Savage s debut ad, for her new venture Tiger s Eye. View the ad on YouTube ...

Retailers and media leap on new Dan Brown book

of the hype surrounding the launch of the latest book by Dan Brown, author of the 40m-selling 'Da Vinci Code'..... Waterstones has 200 signed copies of the book for the first customers together with a Dan Brown goodie bag ...

and unbelievably hip can be damaging to a brand in the long-term, says Dan Holliday

Notoriously fickle, incredibly cynical and remarkably elusive , screams the copy, supported by de rigueur psychedelic graphics and a funky little font. I find myself invited to yet another yoof conference where it s a sure thing delegates will be told the youth market is a mindset and not a demographic...

INTERNATIONAL: Quiksilver selects Ogilvy shop s&h to raise its profile

SYDNEY: Surf brand Quiksilver has appointed Ogilvy PR Worldwide-owned financial agency savage...partner Chris Savage said: 'Because Quiksilver is listed on the New York Stock Exchange, it's not as well ...

Campaigns: Pretty Polly makes style statement - Consumer PR

faces to be the legs of the brand, such as Jade Jagger, Jemma Kidd and even Lily Savage....Pretty Polly is the UK s number one hosiery brand and is probably best know for hiring famous faces to be the legs of the brand, such as Jade Jagger, Jemma Kidd and even Lily Savage. In spring 1999 Pretty Polly saw an opportunity to expand the brand to incorporate lingerie and decided ...

Media Perspective: Does losing L'Oreal relegate Universal to alower league?

), but it is surprising to note just how far one savage blow has caused Universal McCann to tumble down Campaign's New

Diary: Monsanto communications chief bemused by GM media mayhem

Monsanto s public affairs manager, Dan Verakis, was taken aback by all the media attention...Monsanto s public affairs manager, Dan Verakis, was taken aback by all the media attention that surrounded the company s hearing in a Lincolnshire magistrates court last week. Of the mayhem outside the court he says: If you saw what actually happened at the hearing, it wasn t quite deserving ...

Speaking to the consumer's heart, not head

appealing to their rational sides, is the true key to getting results, argues Dan Hill, author...' hearts to earn a place in their baskets. Dan Hill is founder and president of Sensory Logic ... . Dan Hill, is founder and President of Sensory Logic and the author of Emotionomics: Leveraging ...

News Analysis: Brands tap into British faith groups

As Britain's first halal chocolate bar goes on sale, Dan Bloch examines the effort to capture

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.