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MEDIA BRIEFS: PC Format hires associate editor

reports to editor Dan Hutchison and replaces David Bradley, who has left the title to be the editor

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.