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Media360: John Lewis marketer Craig Inglis on surprising consumers

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media

Plusnet airs light-hearted manifesto ad

The ad, created by Karmarama, features established brand character 'Joe', played by stand-up comedian, Craig Murray, walking across Ilkley Moor in Yorkshire, delivering a manifesto about the quality and pricing of Plusnet's broadband. The ending shows a huge dog painted on the side of a hill ...

Evidon and DoubleVerify integrate privacy and ad verification

Evidon s compliance services makes a great deal of sense for us." Follow Daniel Farey ...

Aviva appoints Bray Leino to B2B account

after Aviva consolidated its consumer-facing digital advertising account with Dare . Follow Daniel ...

Absolute Radio nets Currys and PC World football deal

will help us take the 'Rock N Roll Football' show to new heights this summer." Follow Daniel Farey ...

Most businesses lack effective single customer view, finds survey

they collect data. Follow Daniel Farey-Jones on Twitter @danfareyjones ...

RAB launches planning and creativity tools

. Follow Daniel Farey-Jones on Twitter @danfareyjones ...

BA harnesses Facebook to help Brits home for Olympics

Jubilee". Follow Daniel Farey-Jones on Twitter @danfareyjones ...

Mindshare retains Unilever media buying in the US

review in individual countries." Follow Daniel Farey-Jones on Twitter @danfareyjones ...

Hearst Magazines offloads Coast and Psychologies after seven years

new and major strategic step in the development of Kelsey Publishing." Follow Daniel Farey ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.