23 May 2012
| by Daniel Farey-Jones
Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media
16 Dec 2011
| by Georgina Brazier
Jack Daniel's has long played on its folksy, small town roots and its festive ad outing, in which...The ad, created by Arnold Worldwide, was filmed in Lynchburg, where the Jack Daniel's distillery ...
Worldwide's global creative director, said: "Lynchburg Tennessee is not just the home place of Jack Daniel ...
-the-line support including a global Facebook game developed by Arnold KLP.
The game asks fans of Jack Daniel ...
30 Nov 2011
| by Loulla-Mae Eleftheriou-Smith
Jack Daniel's is to launch a Christmas campaign that celebrates its distillery in Lynchburg....
The TV ad features the community in Lynchburg transporting Jack Daniel's barrels through their town ...
was directed by Carmen D'Ascendis, Jack Daniel's director of global marketing, with: Pete Favat, chief creative ...
Daniel's fans to help protect the whiskey in the barrel tree from a gang of "barrel bandits", by firing ...
29 Nov 2011
Daniel's Christmas advertising campaign....Created by Arnold KLP, the campaign includes a TV ad, which shows the 26-foot tree being built by local barrel men in Lynchburg, the home of the Jack Daniel Distillery.
The ad launched in the UK on 1 December and is supported by a Facebook game that asks fans to protect the whiskey in the tree s barrels ...
18 Jul 2011
Arnold Worldwide has launched a new campaign for Jack Daniel's that includes posters, a TV spot
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