Daniel J. Edelman's Zeno Group to expand in UK
13 Mar 2012 | by Alec Mattinson
US agency Zeno Group is to become a major force in the UK and global comms market after Daniel J
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Food & drink: Jack Daniel's creates dramatic buzz
26 Apr 2012 | by John Owens
Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message...Campaign: Sponsorship of The Old Vic 24-hour plays Client: Jack Daniel's Single Barrel PR ... of Waitrose and drive sales before Christmas To build up the Jack Daniel's customer relationship ... competition recruited subscribers to the Jack Daniel's Single Barrel and Old Vic databases. Measurement ...
Daniel J. Edelman tasks Alan VanderMolen with global expansion role
12 Mar 2012 | by Alec Mattinson
Daniel J. Edelman, the holding company of Edelman, has promoted Alan VanderMolen to vice
AKQA's Daniel Rosen joins WPP mobile agency
08 Mar 2012 | by Maisie McCabe
Joule, the WPP mobile agency, has appointed Daniel Rosen, the managing director of mobile at AKQA
Jack Daniel's hands digital account to Agency Republic
08 Dec 2011 | by Sara Kimberley
Jack Daniel's is looking to promote its association with music, following the appointment of Agency...digital activity for the US whiskey brand. Jack Daniel's, which is owned by Brown-Forman, has worked ... to support the wider Jack Daniel's family of brands, which consists of Jack Daniel's Old No7, Jack Daniel ... of Jack Daniel's Christmas campaign to celebrate its distillery in Lynchburg, Tennessee. The work features ...
My Life in Advertising ... Craig Miller, VCCP
08 Dec 2011
Name: Craig Miller Job: Creative director, VCCP The reason I got into advertising was ... it paid better than playing in an obscure, unknown alternative rock band. The campaign I'm most proud of working on is ... the Domino's Pizza "turnaround". So many things came together on it to make it a very ...
Jack Daniel's 'holiday barrel tree' by Arnold KLP
29 Nov 2011
Daniel's Christmas advertising campaign....Created by Arnold KLP, the campaign includes a TV ad, which shows the 26-foot tree being built by local barrel men in Lynchburg, the home of the Jack Daniel Distillery. The ad launched in the UK on 1 December and is supported by a Facebook game that asks fans to protect the whiskey in the tree s barrels ...
Craig Wills and Tarek Sioufi join Fallon planning team
10 Nov 2011 | by Anne Cassidy
Fallon has hired Craig Wills and Tarek Sioufi as strategy directors to bolster its planning..., reporting to its chief executive, Gail Gallie. Goodall said: "Craig and Tarek share similar qualities: smart as hell, media neutral, natural leaders. But only Craig is contributing to the agency's already ...
Craig Miller quits Crispin Porter & Bogusky for VCCP
13 Oct 2011 | by Matt Williams
VCCP has appointed Crispin Porter & Bogusky's Craig Miller as its creative director....: "Craig brings a wealth of experience from one of the world's best agencies. We're over the moon." ...
Arena Media wins Jenny Craig media business
13 May 2011 | by Katherine Levy
-loss brand Jenny Craig....and the7stars, pitch for the account. Jenny Craig operates a weight-loss programme through one ... the brand in the UK and France 12 months ago. The bulk of Jenny Craig customers are women in the US ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
