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Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media
financial results next week, with analysts predicting a decline in profits. Marketing director Craig ... fresh business sectors that are a good fit for the brand. CRAIG'S CV - Product manager, Thomson ...
LONDON - John Lewis, which is planning an overhaul of its marketing department, has promoted Craig...of marketing Craig Inglis The retailer, as part of plans to strengthen its marketing activity, has also ...
It's the brand that many love to hate. The ultimate symbol of US cultural imperialism. A lightning conductor for anti-capitalists, animal rights activists and healthy eating campaigners.
Cannily unveiled in the quiet June bank holiday week (Marketing, June 6), the UK's next big retail loyalty scheme grabbed the headlines by promising to breathe new life into customer reward schemes and to usurp Air Miles as the premium loyalty brand.
Loyalty has once again become a marketing buzzword, following a golden era in the mid-90s. Today's schemes are offering rewards in travel and leisure, but will these incentives be enough to restore the popularity of the loyalty card? In the past four weeks, loyalty has been big news: Marks...
that usually elicit a "yuck" from me. - The acclaimed director Daniel Kleinman shot the John West Salmon ...
When I was 16, I founded a car cleaning empire. I used to traipse around north-east London washing loads of wonderful cars.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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