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Daniel Cohen has moved to the analytics-focused agency from Grayling, where he was MD of consumer brands. Cohen said that Atomic would be branching out from its current tech focus into consumer clients, and is planning steady growth in existing London and Munich offices preceding wider expansion ...
BT is back at the top of the Adwatch table. A 75% recall rate for the ads, starring ET, returns the telecommunications giant to the number one slot, from which it has recently been conspicuously absent.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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