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from their stars. Craig Smith reports
19 Aug 1999 | by CRAIG SMITH
Reality works. As an advertising strategy, the use of real people has proved successful for NatWest, Carphone Warehouse and B&Q.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
