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Field marketing: Your brand in their hands

with health and safety rules. Primesight operations director Paul Daniels describes the app as 'quick ...

Field Marketing League Table 2011

Daniel Todaro, managing director at Gekko. 'Let's wait and see - the weather is a big factor.' It ...

Field marketing - Brands go back to the shop floor

-store. However, Danielle Pinnington, managing director of research agency Shoppercentric, warns against the blind ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...

Field marketing comes into its own in the recession

the budget of one in favour of the other. Measurement focus Daniel Todaro, managing director of agency ...

Sledge joins Photon Group in £4m-plus deal

LONDON - Brand experience agency Sledge has been acquired by Photon, an Australian marketing services group building up a presence in the UK, for £3.95m plus performance-related payments.

Media buyers give the thumbs up to ShortList

pay a premium for. James Mathers, one commuter Brand Republic surveyed, questioned the use of Daniel Craig as James Bond on the front cover, because the movie is now a bit dated after its launch last year ...

Best festivals for brands

proved popular. Could do better: Energy drink Relentless and Jack Daniel s had a strong presence ...

Free copies make up more than third of Standard's August circulation

LONDON - The Evening Standard gave away nearly 100,000 bulk copies in August, ahead of the anniversary of the launch of the afternoon freesheets, according to the newspaper ABC figures for August.

Epson to unveil printer demonstration campaign

the PictureMate 240. Daniel Todaro, managing director of Gekko, said: With the school holidays upon us, shopping ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.