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Sorrell bids to diversify WPP with tech launch

just as much with CTOs as we do with CMOs." Follow Daniel Farey-Jones on Twitter @danfareyjones ...

Inside Indicia and Very's DMA Grand Prix-winning campaign

creative way." Watch the fashion show below Follow Daniel Farey-Jones on Twitter ...

John Lewis teams up with Waitrose to open virtual store

to take advantage of the boom in popularity of mobile commerce. John Lewis marketing director Craig ...

WPP acquires US digital agency Rockfish

WPP Digital, the digital arm of WPP, has agreed to acquire the assets of US digital agency Rockfish Interactive for an undisclosed sum.

Alfa Romeo to be I Am Playr's car of choice

Alfa Romeo has signed up to feature in social game 'I Am Playr' as a sponsor of the fictional football club River Park, in a deal brokered by Maxus.

PayPal sues Google over mobile payment trade secrets

Google has been slapped with a lawsuit relating to Wallet, its new mobile payments service, by eBay subsidiary PayPal, which alleges the theft of its trade secrets.

EBay acquires ecommerce provider GSI for $2.4bn

Ebay is buying ecommerce and marketing services company GSI for $2.4bn (£1.5bn), its largest deal since it bought Skype for $2.6bn five years ago.

VIDEO: Sorrell on apps, mobile and social networks

WPP chief executive Sir Martin Sorrell has claimed it is difficult for agencies and other companies to profit from apps though "mobile will become a powerful advertising medium".

Digital Marketing Group profits drop 14%

Revenue and pre-tax profits have dropped at Digital Marketing Group, with chief executive Ben Langdon blaming delays in client decisions in its creative agency division for its new business conversion record.

Ocado agrees new 10-year deal with Waitrose

LONDON - Online grocer Ocado has extended its deal to sell Waitrose products to 2020.

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.