Inside Indicia and Very's DMA Grand Prix-winning campaign
05 Jan 2012 | by Daniel Farey-Jones
creative way." Watch the fashion show below Follow Daniel Farey-Jones on Twitter ...
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Most businesses lack effective single customer view, finds survey
24 May 2012 | by Daniel Farey-Jones
they collect data. Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Man City's digital growth faster than other big clubs, claims exec
20 Oct 2011 | by Daniel Farey-Jones
PriceWaterhouseCoopers. Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Kellogg turns to Epsilon for global CRM
25 Aug 2011 | by Daniel Farey-Jones
Kellogg has appointed data specialist Epsilon to build a global consumer website and customer relationship management and analytics platform.
Channel 4 in 'multimillion' pound data and CRM investment
24 Aug 2011 | by Daniel Farey-Jones
Channel 4 is to invest millions of pounds in building a database that will help the broadcaster to understand and develop viewer relationships and harness insights for advertisers.
Tangent One and Snowball in agency merger
18 Aug 2011 | by Daniel Farey-Jones
Digital creative agency Tangent One and customer insight agency Snowball have merged as Tangent Snowball, with Snowball founder Damian Bentley taking the reins as managing director.
Heineken appoints Indicia to improve consumer engagement
18 Feb 2011 | by Daniel Farey-Jones
Heineken has appointed direct agency Indicia to improve consumer engagement through the development of a new database marketing environment.
Publicis set to acquire Chemistry in £14.5m deal
26 Jan 2011 | by Daniel Farey-Jones
Integrated agency Chemistry's board of directors has recommended shareholders accept a £14.45m cash offer from Publicis Groupe for the whole of the company.
Superdrug hunts shop for reward scheme launch
25 Jan 2011 | by Daniel Farey-Jones
Superdrug is searching for a CRM agency to handle the launch of its first reward scheme.
Asics prioritises eCRM with agency appointment
13 Jan 2011 | by Daniel Farey-Jones
Asics, the Japanese sports brand, has handed its European eCRM account to Underwired Amaze without a pitch.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
