Google improves reporting for video campaigns in AdWords
23 Apr 2012 | by Daniel Farey-Jones
Google is improving its video ad campaign reporting with the launch of AdWords for video for all advertisers.
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Foster's introduces personalised 'good call' messages
08 May 2012 | by Daniel Farey-Jones
Foster's is allowing people to send their friends video messages from Brad and Dan, the characters from its 'Good Call' campaign, with the added bonus of dealing with bikini-clad girls staffing a new "good call centre".
Adap.tv automates upfront online video ad buying
06 Mar 2012 | by Daniel Farey-Jones
view-through is the metric." Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Iris launches Urgent Genius Weekender II
01 Mar 2012 | by Ed Owen
.urgentgenius.com Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Topshop live streams Fashion Week shows via iPhone
20 Feb 2012 | by Daniel Farey-Jones
entire product catalogue. Follow Daniel Farey-Jones on Twitter @danfareyjones ...
IGN launches series-led YouTube channel
30 Jan 2012 | by Daniel Farey-Jones
Daniel Farey-Jones on Twitter @danfareyjones ...
Inside Indicia and Very's DMA Grand Prix-winning campaign
05 Jan 2012 | by Daniel Farey-Jones
creative way." Watch the fashion show below Follow Daniel Farey-Jones on Twitter ...
Lynx responds to ad ban with 'sorry' video
28 Nov 2011 | by Daniel Farey-Jones
Unilever has posted a video of Lucy Pinder apologising for the Lynx internet campaign that was banned by Advertising Standards Authority and branded "degrading to women".
Lynx ads banned for degrading women and reaching kids
23 Nov 2011 | by Matthew Chapman and Daniel Farey-Jones
Unilever's Lynx brand has been hit with a double ban for separate outdoor and internet campaigns after the advertising watchdog upheld complaints that they objectified women and were inappropriately located where they could be seen by children.
Mid-roll ads have edge in long-form content, research claims
16 Nov 2011 | by Daniel Farey-Jones
activity. It launched in the UK in September 2011. Follow Daniel Farey-Jones on Twitter ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
