The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
Daniel Farey-Jones on Twitter @danfareyjones ...
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Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
Evidon s compliance services makes a great deal of sense for us." Follow Daniel Farey ...
DataXu appoints Bruce Journey as international MD
20 Mar 2012 | by Daniel Farey-Jones
, trusted technology partner to brands and their agencies." Follow Daniel Farey-Jones on Twitter ...
Adap.tv automates upfront online video ad buying
06 Mar 2012 | by Daniel Farey-Jones
view-through is the metric." Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Collective launches premium video RTB marketplace
13 Jan 2012 | by Daniel Farey-Jones
, and high quality premium video is always in high demand in the UK." Follow Daniel Farey ...
Adobe swoops on Efficient Frontier
30 Nov 2011 | by Daniel Farey-Jones
and intelligence to manage risk and drive ROI across a growing number of digital channels." Follow Daniel ...
John Lewis teams up with Waitrose to open virtual store
25 Nov 2011 | by Matthew Chapman
to take advantage of the boom in popularity of mobile commerce. John Lewis marketing director Craig ...
Demand side platform Turn gears up UK operations
22 Nov 2011 | by Daniel Farey-Jones
response UK. Turn was started in the US in 2006. Follow Daniel Farey-Jones on Twitter ...
Tribal Fusion boosts targeting ability with BlueKai data
26 Sep 2011 | by Daniel Farey-Jones
Online ad network Tribal Fusion has struck a deal to more deeply integrate BlueKai Exchange purchase intent data into its insight and media buying offering.
Demand side platform DataXu expands into Europe
13 Sep 2011 | by Daniel Farey-Jones
DataXu, a demand side platform (DSP) that handles display, video and mobile advertising, has expanded out of the US and into a London office led by former Yahoo agency group head Martin Brown.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
