Profile: Anna Rafferty, managing director, Penguin Digital
13 May 2010 | by Andrew McCormick
Flanders by Daniel Defoe Like watching Bones Like listening to White Collar Weapons (her brother ...
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Nickelodeon UK brings out SpongeBob app
13 Jul 2010 | by Jacob Mathias
SpongeBob iSponge, Nickelodeon UK s first iPhone app, was created in-house at Nickelodeon Digital. Daniel-James Faulkes, digital producer, said: "One of our aims when developing SpongeBob iSponge was delivering great value for pocket-money. "With iSponge, you not only get a game that s as addictive ...
Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
Cullis, Craig Morgan, Emma Timbers. Subsidiary Cossette. DM 53%, SP 25%, other 22%. Clients include ...
Under the lens
16 Mar 2010 | by Alex Brownsell
for marketing John Lewis director of marketing Craig Inglis advises against thinking of such a programme as a ...
AA extends brand into home services
01 Mar 2010 | by Daniel Farey-Jones
LONDON - The AA is moving into the home services business with the launch of an emergency cover policy and a plumbing and electrician callout service.
Mark Ritson on Branding: Two sides of sponsor's coin
10 Feb 2010 | by Mark Ritson
. Meanwhile, poor old Daniel Radcliffe, who plays Harry Potter, went through media hell last year because he ...
The Work
08 Feb 2010
an alternative taste of their city updated in real time by real people," explains Daniel Bonner, chief creative ...
Marketing Mole: Name that brand
08 Dec 2009
Can you name the brand? Email your answer, name and company details to namethatbrand@haymarket.com. The first randomly selected entry wins a bottle of Champagne. Last week's winner was Daniel Bevis, of Leo Burnett, in London, who correctly identified Ford Fiesta. ...
Media Road Test: Q: Artists of the Century
02 Dec 2009
taken a page, as have Jack Daniel's, HMV, Samsung and Red Stripe, among others. Amazon ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
