Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
UK brands not only Guinness but HSBC and Vodafone." Follow Daniel Farey-Jones on Twitter ...
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Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
review in individual countries." Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Trading places: this week's people moves
20 Apr 2012 | by Daniel Farey-Jones
Marco Bertozzi to executive managing director of Nerve Center EMEA. ( Media Week ) Follow Daniel ...
P&G launches London 2012 Olympics campaign
18 Apr 2012 | by Emma Powell
. The ad was created by creative directors Danielle Flagg and Karl Lieberman, copywriter Kevin Jones ...
Hunter and bear return for TippEx
12 Apr 2012 | by Daniel Farey-Jones
around the ad is magnified by Hunter vs Bear's page on Facebook . Follow Daniel Farey ...
How brands are innovating their way out of the 'squeezed middle'
23 Mar 2012 | by Nick Hughes
. This polarisation in the consumer goods market is interesting because it has never been seen before, Danielle ... experience, but increasingly that is what they've been getting,' says Danielle Pinnington, director ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.
Identifying the taste setters
09 Mar 2012 | by Jan Worsley
According to marketing myth, as many as 80% of new products introduced each year fail. That s true even when they re backed by big brand owners - ever heard of Coca Cola New Coke, Colgate Kitchen Entrees, Cosmopolitan yoghurts or Jack Daniel's mustard anyone? These were brand extensions that didn ...
P&G chief lays out $1bn marketing efficiency vision
24 Feb 2012 | by Daniel Farey-Jones
MediaVest, ZenithOptimedia and MediaCom. Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Trading places: this week's people moves
24 Feb 2012 | by Daniel Farey-Jones
Mark Chippendale joins Active International and M&C Saatchi UK appoints Elspeth Lynn as group executive creative director in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
