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Aviva appoints Bray Leino to B2B account

after Aviva consolidated its consumer-facing digital advertising account with Dare . Follow Daniel ...

Trading places: this week's people moves

director of client services and strategy. ( Campaign ) Follow Daniel Farey-Jones on Twitter ...

Apple cements most valuable brand status as UK's giants slide

UK brands not only Guinness but HSBC and Vodafone." Follow Daniel Farey-Jones on Twitter ...

Lexus to sponsor City AM awards

that fits naturally with this audience". Follow Daniel Farey-Jones on Twitter @danfareyjones ...

WPP lands global Bank of America ad and branding account

, Kimberly Clark, Unilever and Johnson and Johnson, according to WPP. Follow Daniel Farey ...

Metro Bank brings in Lansons' Beth Murray for manager role

PR agency, for whom she worked previously with the bank as an account director. Craig Donaldson ...

Trading places: this week's people moves

Marco Bertozzi to executive managing director of Nerve Center EMEA. ( Media Week ) Follow Daniel ...

Direct marketing budgets revised down

." Follow Daniel Farey-Jones on Twitter @danfareyjones ...

ISBA Conference: President spotlights online behavioural ads debate

The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.

Trading places: this week's people moves

Mark Chippendale joins Active International and M&C Saatchi UK appoints Elspeth Lynn as group executive creative director in Brand Republic's round-up of this week's people moves in advertising, marketing and media.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.