Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
UK brands not only Guinness but HSBC and Vodafone." Follow Daniel Farey-Jones on Twitter ...
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The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
evolution Daniel Ek, co-founder and chief executive of Spotify, described the Coca-Cola deal as a ...
SodaStream appoints Luchford APM for global design brief
08 May 2012 | by John Owens
The first of such collaborations with designer Yves B har, named SodaStream Source, was recently launched during Milan Design Week. The agency's wider brief extends to profiling for SodaStream CEO Daniel Birnbaum. He is looking to transform the brand, which was first established in 1903. Kelly Luchford ...
Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
Anheuser Busch 2000 Sony 1999 Virgin Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Scalextric rolls out Star Wars range
03 May 2012 | by Nick Batten
.99 and the Battle of Endor Track priced at 99.99. Anthony Daniels, who played C-3PO in the movies, said: "I had ...
BETC London wins global project for Samsung Smart TV
16 Apr 2012 | by Daniel Farey-Jones
Livingstone s mayoral campaign. Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Grayling brings in Tristan Pineiro to head consumer team
03 Apr 2012 | by John Owens
Pineiro, formerly creative and consumer brand director for 3 Monkeys, will head up clients including Diageo, Nestl and Energizer, and join the agency s UK executive board. He replaces Daniel Cohen, who PRWeek revealed last month had been appointed MD of Atomic, a Grayling agency, across EMEA ...
As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum
23 Mar 2012
. NO - CRAIG INGLIS, MARKETING DIRECTOR, JOHN LEWIS I'm not sure appointing a former salesman as chief ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.
Consumer: Belling recipe book provides tasty tweet
09 Mar 2012 | by John Owens
#TweetPie. Leading food blogger Craig Dugas helped judge the shortlist of entries to be included ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
