Persil ads banned after P&G complaint
05 Oct 2011 | by Daniel Farey-Jones
it held adequate substantiation for future claims. Follow Daniel Farey-Jones on Twitter ...
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Hunter and bear return for TippEx
12 Apr 2012 | by Daniel Farey-Jones
around the ad is magnified by Hunter vs Bear's page on Facebook . Follow Daniel Farey ...
Unilever cuts marketing spend as European revenues rise
04 Aug 2011 | by Daniel Farey-Jones
Unilever has reduced its first half marketing spend by 1.5% in reaction to cost pressures, but has still boosted revenues including in its problem region of Western Europe.
Dunnhumby acquires word-of-mouth specialist BzzAgent
24 May 2011 | by Daniel Farey-Jones
International purchase data analysis company Dunnhumby has acquired US-based BzzAgent, a specialist in generating word-of-mouth product recommendations, in a deal reported to be worth up to $60m.
Unilever plans further cost reductions after inflation warning
28 Apr 2011 | by Daniel Farey-Jones
Unilever has warned its costs are rising faster than it is able to put up prices, in a first-quarter trading statement that revealed a 7% turnover growth despite a drop in underlying sales in Western Europe.
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...
E.ON in push to convert home mover prospects
27 Jan 2011 | by Daniel Farey-Jones
Utility brand E.ON has become the first brand that uses sampling channel Home Move Box to make follow-up calls to its recipients.
Superdrug hunts shop for reward scheme launch
25 Jan 2011 | by Daniel Farey-Jones
Superdrug is searching for a CRM agency to handle the launch of its first reward scheme.
Kleenex ads to feature Linford's tiny packet
29 Nov 2010 | by Daniel Farey-Jones
Linford Christie is to appear in press and outdoor ads for Kleenex, boasting: "I've got a tiny packet".
Petfood brand bids to raise profile
04 Aug 2010 | by Daniel Farey-Jones
Petfood brand Nature's Menu is to run its first TV ad, which will be seen first in the cinema around animal comedy 'Cats and Dogs 2' from today (4 August).
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
