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Apple cements most valuable brand status as UK's giants slide

UK brands not only Guinness but HSBC and Vodafone." Follow Daniel Farey-Jones on Twitter ...

McDonald's serves up 'one a day' fizzy drink for kids

and for users of tablets and smartphones. Follow Daniel Farey-Jones on Twitter @danfareyjones ...

Medical body calls for Olympic ban on Coke and McDonald's

Food companies such as McDonald's and Coca-Cola should be banned from sponsoring major sporting events such as the Olympics, according to a doctors' body demanding harsher action to combat obesity.

ISBA Conference: President spotlights online behavioural ads debate

The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.

Brand Republic inducts its first Hall of Famers

Lewis marketing director Craig Inglis. ...

Hall of Fame shortlists finalised and deadline extended

Amanda McKenzie Phil Rumbol Sir Martin Sorrell Stevie Spring Rory Sutherland Simon Thompson *Daniel ...

Deadline approaches for BR Hall of Fame votes

Voting will close in a little over a week on 12 September. We ve also added a new nomination, AKQA s Daniel Bonner, to the leaders, brands and innovators already on the shortlist , which include marketers such as Roisin Donnelly and Jill McDonald, brands including Dyson and Guinness and agencies Dare ...

Golf and ITV Player head up BR app chart

Sport and TV again prove a draw for iPhone users, with apps for the Open Championship and the ITV Player taking the top two positions on this week's BR branded app chart.

Power 100: 100 to 50

his refreshed budget to build on this position. 56: DANIELLE CROOK - VODAFONE As brand ...

KFC drops 'Finger Lickin' Good' in health-focused revamp

Kentucky Fried Chicken is to replace its 50-year-old 'Finger Lickin' Good' slogan with 'So Good', as it introduces a healthier focus, which will include displaying calories alongside prices on menus.

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.