What makes a great marketer?
23 Nov 2011 | by Daniel Farey-Jones
that "it's emotion that sells brands". Follow Daniel Farey-Jones on Twitter @danfareyjones ...
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TfL excludes payday loan companies from big money sponsorships
09 Jan 2012 | by Maisie McCabe
indicated it will not do similar deals with payday loan companies in the future. Graeme Craig, commercial ...
CreditExpert refocuses strategy on control
08 Sep 2011 | by Daniel Farey-Jones
CreditExpert, the credit monitoring service from Experian, is refocusing its marketing strategy to encourage people to take control of their information, with a comic campaign launching next week.
Egg brand to be bought by Yorkshire Building Society
25 Jul 2011 | by Daniel Farey-Jones
Egg, the online finance brand launched by Prudential in 1998, is to be sold by Citigroup to Yorkshire Building Society for an undisclosed sum.
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...
American Express pitches philosophy in new TV ad
08 Nov 2010 | by Daniel Farey-Jones
Ogilvy & Mather has created a brand-led TV ad for American Express, outlining the company's philosophy of helping people lead a richer life.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
