Trading places: this week's people moves
04 May 2012 | by Daniel Farey-Jones
consultancy stint. ( Media Week ) Follow Daniel Farey-Jones on Twitter @danfareyjones ...
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Foster's introduces personalised 'good call' messages
08 May 2012 | by Daniel Farey-Jones
Foster's is allowing people to send their friends video messages from Brad and Dan, the characters from its 'Good Call' campaign, with the added bonus of dealing with bikini-clad girls staffing a new "good call centre".
Food & drink: Jack Daniel's creates dramatic buzz
26 Apr 2012 | by John Owens
Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message...Campaign: Sponsorship of The Old Vic 24-hour plays Client: Jack Daniel's Single Barrel PR ... of Waitrose and drive sales before Christmas To build up the Jack Daniel's customer relationship ... competition recruited subscribers to the Jack Daniel's Single Barrel and Old Vic databases. Measurement ...
James Bond to swig a Heineken in Skyfall
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Bond, played by Daniel Craig, will be seen drinking a Heineken in at least one scene of the film, as part of the brand s tie-up with the franchise, which began in 1997. A Heineken spokesman said: "In ... ." The marketing deal was announced in February, revealing that Bond, played by Daniel Craig, will feature ...
Helen Edwards: David Cameron is wrong to put price on binge drinking
04 Apr 2012 | by Helen Edwards, PPA, Business columnist of the year
superiority for a more hedonic experience, and vice versa. Behavioural economist Daniel Kahneman quotes ...
WKD takes blokes to the gym
03 Apr 2012 | by Maisie McCabe
The ad shows three men riding exercise bikes and watching women doing an aerobics class. The men cycle very quickly whenever the women turn around, but then slow down as soon as they look away. The ad was conceived by Craig Buzzel at integrated creative agency Big Communications and was directed ...
NME partners Jack Daniel's J.D.Roots in search of Britain's Best Small Venue
22 Mar 2012 | by Nick Batten
The search will be in association with J.D.Roots - Jack Daniel's music campaign that celebrates ... Britain's Best Small Venue, but the first time it has done it in partnership with Jack Daniel's. Michael Boaler, brand manager for Jack Daniel's, said: "Jack Daniel's may now be a world-famous name ...
Bacardi films celebrate brand's 150 years
13 Mar 2012 | by Daniel Farey-Jones
locally through digital channels, including Facebook and YouTube. Follow Daniel Farey ...
Wieden+Kennedy lands Maximus account
08 Mar 2012 | by Anne Cassidy
other brands include Finlandia vodka, Jack Daniel's Tennessee Whiskey, Southern Comfort, Canadian Mist ...
Kronenbourg 1664 calls ad review
05 Mar 2012 | by Daniel Farey-Jones
by the review." Follow Daniel Farey-Jones on Twitter @danfareyjones ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
