Electronic Arts claims Twitter ads exceeded expectations
08 Nov 2011 | by Sarah Shearman
the launch of the campaign, EA Sports FIFA has increased its Twitter following by 25%, to 105,000. Daniel ...
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IGN partners with Pearl & Dean for Mass Effect 3 campaign
21 Feb 2012 | by Daniel Farey-Jones
March. Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Sony PlayStation sales slump after hacking
29 Jul 2011 | by Daniel Farey-Jones
Sony PlayStation 3 sales have fallen by 600,000 to a two-year low after the personal details of users of its online gaming service were stolen by hackers.
Xbox sales boosted following Sony hacking
22 Jul 2011 | by Daniel Farey-Jones
Sales of Microsoft's Xbox 360 consoles have jumped in the wake of the troubles affecting rival Sony and the introduction of motion controller Kinect.
Ford drives Focus launch with £4m campaign
29 Mar 2011 | by Daniel Farey-Jones
Ford has kicked off a £4m two-month campaign for its new Focus model with a 60-second TV ad, to be followed by extensive activity including a partnership with Bauer Media.
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...
Miniclip to move ad sales to SunChaser
21 Dec 2010 | by Daniel Farey-Jones
Casual games website Miniclip is to move its UK advertising sales account from Microsoft to online sales house SunChaser after a pitch.
Nickelodeon UK brings out SpongeBob app
13 Jul 2010 | by Jacob Mathias
SpongeBob iSponge, Nickelodeon UK s first iPhone app, was created in-house at Nickelodeon Digital. Daniel-James Faulkes, digital producer, said: "One of our aims when developing SpongeBob iSponge was delivering great value for pocket-money. "With iSponge, you not only get a game that s as addictive ...
Sony game ad cleared despite 38 complaints
12 May 2010 | by Daniel Farey-Jones
LONDON - A Sony Computer Entertainment TV ad, which attracted 38 complaints about violence, has escaped without action from the advertising watchdog.
EA Games appoints 12-year-old for new Wii game
09 Oct 2009 | by Staff
Blake Simon re-scripted a TV ad for EA's Nintendo Wii game Spore Hero. The ad is set to hit TV screens later today. Blake said: "It was great fun bringing the advert to life, and I m really looking forward to seeing it on TV. I d definitely like to do more directing." Craig Auld, EA Games' marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
