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Media360: John Lewis marketer Craig Inglis on surprising consumers

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media

John Lewis and Waitrose profits drop

director Craig Inglis insisted the pledge would be an ongoing commitment in these tough economic times ...

John Lewis embarks on first music festival sponsorship

Craig Inglis said: "The brand has a perfect fit with our target market and the summer concerts ...

Inside Indicia and Very's DMA Grand Prix-winning campaign

creative way." Watch the fashion show below Follow Daniel Farey-Jones on Twitter ...

Indicia lands DMA Grand Prix

Indicia has won the Grand Prix and two golds at the DMA Awards for a campaign that helped online retailer Very.co.uk break into the mother and baby market.

Appointment to view: The making of John Lewis's 'the long wait'

Lewis, and Craig Inglis, director of marketing for the retailer, also explain the aims of this year ...

It's not just Waitrose getting clever with data

their multichannel offering is worth watching. Follow Daniel Farey-Jones on Twitter @danfareyjones ...

Cadbury bites into BR app chart

Cadbury's branded games app, Minute Games, has debuted at number two in this week's BR app chart.

LivingSocial exaggerated hotel saving, rules ASA

Daily deals website LivingSocial has been rapped by the ad watchdog for exaggerating how much consumers could save on a night's stay at a high-end hotel.

Ted Baker to introduce 'click and collect' service

for collection. Craig Smith, Ted Baker brand communication director, said: "This is the first step in a wider ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.