Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast
04 Oct 2011 | by Matthew Chapman
% 78 78 Jack Daniel's 4,319 4,036 7% 79 74 Barclays 4,259 4 ...
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Electronic Arts claims Twitter ads exceeded expectations
08 Nov 2011 | by Sarah Shearman
the launch of the campaign, EA Sports FIFA has increased its Twitter following by 25%, to 105,000. Daniel ...
EA Sports 'love football, play football' by Wieden & Kennedy Amsterdam
31 Aug 2011
Dressed in his United kit, the striker appears as a giant version of himself facing a frightened goalkeeper from the penalty spot. The ad, which was created by Wieden Kennedy Amsterdam, also features in-game footage. It was written by Zach Watkins, art directed by Craig Williams, and directed ...
Xbox sales boosted following Sony hacking
22 Jul 2011 | by Daniel Farey-Jones
Sales of Microsoft's Xbox 360 consoles have jumped in the wake of the troubles affecting rival Sony and the introduction of motion controller Kinect.
Sony admits hack attack netted personal data
27 Apr 2011 | by Daniel Farey-Jones
Sony has admitted personal data was compromised by the third-party attack, which has forced its PlayStation Network offline.
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...
Intel teams up with Black Eyed Peas' Will.i.am
26 Jan 2011 | by Daniel Farey-Jones
Will.i.am, the musician and producer, has been employed by technology firm Intel as director of creative innovation in a multi-year collaboration.
Nickelodeon UK brings out SpongeBob app
13 Jul 2010 | by Jacob Mathias
SpongeBob iSponge, Nickelodeon UK s first iPhone app, was created in-house at Nickelodeon Digital. Daniel-James Faulkes, digital producer, said: "One of our aims when developing SpongeBob iSponge was delivering great value for pocket-money. "With iSponge, you not only get a game that s as addictive ...
Sony game ad cleared despite 38 complaints
12 May 2010 | by Daniel Farey-Jones
LONDON - A Sony Computer Entertainment TV ad, which attracted 38 complaints about violence, has escaped without action from the advertising watchdog.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
