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Plusnet airs light-hearted manifesto ad

28 May 2012 | by Sarah Shearman

The ad, created by Karmarama, features established brand character 'Joe', played by stand-up comedian, Craig Murray, walking across Ilkley Moor in Yorkshire, delivering a manifesto about the quality and pricing of Plusnet's broadband. The ending shows a huge dog painted on the side of a hill ...

Two decades of tuning in to commercial radio

24 May 2012 | by Maisie McCabe

on live briefs that will be taken all the way to production. Craig Inglis, the retailer's marketing ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media

Britvic J2O 'cats and dogs' by BBH

22 May 2012

The ad attempts to dramatise that J2O can bring harmony to even the most hostile of relationships the one between cats and dogs. It ends with the line: "A bottleful of togetherness." The spot was created by Justin Moore and Hamish Pinnell, and directed by The Daniels through PrettyBird. The two ...

Media360: Spotify preaches the gospel of music

22 May 2012 | by Daniel Farey-Jones

and more than three million paying subscribers. Follow Daniel Farey-Jones on Twitter @danfareyjones ...

Aspire 'stories' by JWT London

22 May 2012

The activity was created by JWT London and takes the form of illustrations that tell the true stories of people who have been helped by Aspire. The three executions run across e-mail and target marketers. The work was created by Craig Hunt and James Humphreys, and illustrated by Ryan Andrews, Paul ...

Industry view: Is easyJet's marketing makeover working?

12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones

EasyJet's change of marketing strategy in October last year appears to be paying off judging by its recent financial results, which show a 12% boost in revenue per seat. Three experts offer their thoughts on its repositioning in a tough economic climate.

Pepsi 'live for now' by TBWA\Chiat\Day

09 May 2012

In the spot, a couple open two Pepsi cans, triggering a frozen moment in time. The pair lead viewers through freeze-framed scenes ?culminating in a Minaj concert. The spot was created by Chris MacNeil, Brett Craig and Michelle Lewis. It was directed by Fredrik Bond through MJZ. ...

Pepsi releases 'Live For Now' ad starring Nicki Minaj

09 May 2012 | by Loulla-Mae Eleftheriou-Smith

MacNeil, and copywriters Brett Craig and Michelle Lewis. The production company is MJZ. The campaign ...

Intel pushes Ultrabook with biggest campaign for a decade

01 May 2012 | by Matthew Chapman

The global campaign is valued at hundreds of millions of dollars with the television spots set in the American Old West, ancient China and medieval Britain and directed by Daniel Kleinman, who has created the title sequences for several James Bond films. An Intel spokesperson said the "everything else seems ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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