McDonald's serves up 'one a day' fizzy drink for kids
09 May 2012 | by Daniel Farey-Jones
and for users of tablets and smartphones. Follow Daniel Farey-Jones on Twitter @danfareyjones ...
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Pepsi 'live for now' by TBWA\Chiat\Day
09 May 2012
In the spot, a couple open two Pepsi cans, triggering a frozen moment in time. The pair lead viewers through freeze-framed scenes ?culminating in a Minaj concert. The spot was created by Chris MacNeil, Brett Craig and Michelle Lewis. It was directed by Fredrik Bond through MJZ. ...
Pepsi releases 'Live For Now' ad starring Nicki Minaj
09 May 2012 | by Loulla-Mae Eleftheriou-Smith
MacNeil, and copywriters Brett Craig and Michelle Lewis. The production company is MJZ. The campaign ...
EasyJet complaint leads ad watchdog to ban train ad
09 May 2012 | by Daniel Farey-Jones
of the time, increasing from 79% to 81%." Follow Daniel Farey-Jones on Twitter @danfareyjones ...
The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
to engage with a global audience. Craig Hepburn, Nokia global director, social media , says the channel ...
Foster's introduces personalised 'good call' messages
08 May 2012 | by Daniel Farey-Jones
Foster's is allowing people to send their friends video messages from Brad and Dan, the characters from its 'Good Call' campaign, with the added bonus of dealing with bikini-clad girls staffing a new "good call centre".
Lexus to sponsor City AM awards
08 May 2012 | by Daniel Farey-Jones
that fits naturally with this audience". Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Argentina and UK in showdown over WPP's Olympic ad
08 May 2012 | by Daniel Farey-Jones
the spotlight of the Games for that end". Follow Daniel Farey-Jones on Twitter @danfareyjones ...
SodaStream appoints Luchford APM for global design brief
08 May 2012 | by John Owens
The first of such collaborations with designer Yves B har, named SodaStream Source, was recently launched during Milan Design Week. The agency's wider brief extends to profiling for SodaStream CEO Daniel Birnbaum. He is looking to transform the brand, which was first established in 1903. Kelly Luchford ...
Yahoo chief apologises after CV padding
08 May 2012 | by Sarah Shearman
Controversy erupted last week after activist investor Daniel Loeb of hedge fund Third Point accused Thompson of adding a bogus bachelors computer science degree to his CV. In the memo, seen by Reuters, Thompson said: "I want you to know how deeply I regret how this issue has affected the company ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
