Most businesses lack effective single customer view, finds survey
24 May 2012 | by Daniel Farey-Jones
they collect data. Follow Daniel Farey-Jones on Twitter @danfareyjones ...
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The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
evolution Daniel Ek, co-founder and chief executive of Spotify, described the Coca-Cola deal as a ...
Adam & Eve's five-year road to a £60m fortune
24 May 2012 | by Jeremy Lee
: John Lewis' Craig Inglis. Champagne was swiftly ordered. While the Omnicom deal to merge with DDB UK ...
Where are the Jubilee commercials?
24 May 2012
the Olympics." PLANNER Craig Mawdsley, joint head of planning, Abbott Mead Vickers BBDO "The Diamond ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
on live briefs that will be taken all the way to production. Craig Inglis, the retailer's marketing ...
Bauer axes Q TV after nearly 12 years to make way for Heat TV
23 May 2012 | by Daniel Farey-Jones
Bauer Media is set to pull the plug on Q TV after nearly 12 years to make way for the launch of celebrity-led stablemate Heat TV.
Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand, according to Nigel Gilbert, chief marketing officer.
RAB launches planning and creativity tools
23 May 2012 | by Daniel Farey-Jones
. Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
