THIS WEEK: UD boosts spirits spend
19 Sep 1996 | by SHARON MARSHALL
said brands such as Jack Daniels had proved spirits could have credibility with younger drinkers ...
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NEWS: STOP PRESS
27 Sep 1996
Edelman senior takes a step back Richard Edelman, president and co-CEO of Edelman PR Worldwide has been promoted to CEO and president. His father Daniel Edelman, who founded the agency in 1952, will continue to work as chairman of parent company Daniel J Edelman. Citigate to assess ...
NEWS: Adidas launches blitz on international scale
13 Sep 1996 | by MAIRI CLARK
. The director was Daniel Barber through Rose Hackney Barber. The campaign will come to the UK next spring ...
THIS WEEK: Burger King UK axes key post in latest review
12 Sep 1996 | by JULIAN LEE
Snelgrove left last December and was followed by his boss Craig Bushey. UK marketing ...
MARKETING FOCUS: New market, new rules
12 Sep 1996 | by JAMES CURTIS
outside the financial pages, where you are preaching to the converted. Winner: Daniel J Edelman ... at Daniel J Edelman. Armed with listings in all the major multiples and an ad campaign through ...
MARKETING MIX: HOBBY HORSE; Advertising drove me into the arms of my Big Bertha
05 Sep 1996 | by SIMON MARQUIS
of Ailsa Craig and, beyond it, hilly Arran and the Mull of Kintyre: a truly grand scene. History ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
