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BAT set to fuel new F1 race team venture

04 Dec 1997 | by LISA CAMPBELL

to compete in Formula 1 racing in a joint venture with the Tyrrell racing team, sporting entrepreneur Craig...British American Tobacco has confirmed that it is to launch the British American Racing (BAR) team to compete in Formula 1 racing in a joint venture with the Tyrrell racing team, sporting entrepreneur Craig Pollock and car builder Reynard Racing Cars. The launch comes only days before ...

MARKETING MIX: No blues if Zola is on the rampage

04 Dec 1997 | by JULIAN LEE

Disneyland Paris London Stallions 5 36 Meadowside Daniel Chadwick Gareth Jones ...

FIELD MARKETING: One for the roadshow - Drinks marketers are finding that it’s becoming vital to get out among their consumers and run promotions which bring their brands to life. David Murphy reports

04 Dec 1997 | by DAVID MURPHY

gathering information. At IDV, Jack Daniels brand manager Graham Penter says that on- and off-trade scratchcard promotions are used for data capture of Jack Daniels drinkers. The company has around 250 ...

Supplement on Public Relations: Payments survey - Rethinking the rules/Flat fees, retainers, hourly rates, payment by results - just how do clients pay for their public relations these days? To answer this important question, Marketing held a survey among

06 Nov 1997 | by KEN GOFTON

by results they mean bonuses for exceptional performance. Abel Hadden, a director of Daniel J Edelman ...

MARKETING MIX: King Cole brushes ahead for Oral-B

30 Oct 1997 | by MIKE HEWITT

-Erickson/ Macclesfield 5 39 The People Head Craig Morgan The Agency ...

STOP PRESS

09 Oct 1997 | by HARRIET MARSH

and commercial director, has poached two additional Barclaycard marketers, Lisa Ray and Derek Craig, as brand ...

ANALYSIS: How safe is Diana’s name? - The merchandising and marketing machine following the death of Diana, Princess of Wales is already running. Patrick Barrett reports on how little protection can be offered by UK trade mark and copyright to pro

25 Sep 1997 | by PATRICK BARRETT

-campaigner Daniel Hooper, has been registered by David Bramley from Humberside, who intends to use it on earth ...

FIELD MARKETING: Sampling with added sparkle - Britvic aims to attract independent young women to its reformulated Diet Pepsi using all-girl hit squads on roller-blades, writes Lisa Campbell

14 Aug 1997 | by LISA CAMPBELL

, says account director Craig Wheeler. This style is reflected in the choice of sampler ...

INTRANETS: Internal affairs - More corporate investment is being channelled into Intranets. Sharon Smith reports on their business applications

07 Aug 1997 | by SHARON SMITH

enhanced our business processes, says Craig Churchill, UK Web marketing manager at Silicon Graphics ...

DESIGN LEAGUE TABLES: Design renaissance - British design is booming as it grabs a greater share of marketing spend and client confidence grows. Al Whitehead writes.

26 Jun 1997 | by By AL WHITEHEAD.

superior to own-brands. And if Asda sailed too close with its Puffins, Daniel Boone s bourbon ...

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