to remove filtersPICK OF THE WEEK
07 Nov 1997 | by FRANCIS GOODWIN
; directed by Daniel Kleinman through Limelight....; directed by Daniel Kleinman through Limelight. ...
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FIELD MARKETING: One for the roadshow - Drinks marketers are finding that it’s becoming vital to get out among their consumers and run promotions which bring their brands to life. David Murphy reports
04 Dec 1997 | by DAVID MURPHY
gathering information. At IDV, Jack Daniels brand manager Graham Penter says that on- and off-trade scratchcard promotions are used for data capture of Jack Daniels drinkers. The company has around 250 ...
Blackcurrant Tango tops five categories at TV advertising craft awards
07 Nov 1997 | by EMMA HALL
casting (Danielle Roffe and Carl Proctor), best performance by an actor (Ray Gardner) and best camera ...
PICK OF THE WEEK
31 Oct 1997 | by PAUL LONGHURST
the expression on the athlete s face. Written by Jo Moore, art directed by Simon Robinson, directed by Daniel...Maria Ainley-Taylor chooses Bartle Bogle Hegarty s TV spot for Boddingtons: BBH treats us to another stylish and funny spoof for the brand, this time paying homage to Pirelli s macho action. I like the expression on the athlete s face. Written by Jo Moore, art directed by Simon Robinson, directed by Daniel ...
Mother woos adults in Super Noodles TV first
31 Oct 1997 | by EMMA HALL
directed by Daniel Kleinman through Limelight, and created by Mark Waites, Libby Brockoff and Robert ...
INTERNATIONAL ISSUES: Sizzling sauces blur US spirits ad ban definition - Jack Daniel’s now
24 Oct 1997 | by KAREN BENEZRA
strong sales of its Jack Daniel s Grill line of chicken, ribs, pork and salmon dishes which all feature ... scenes from a restaurant interior, mixed with the visual of a sizzling steak and the Jack Daniel s logo ... Daniel s Grill range in keeping with its heritage of providing excitement to consumers. We ve ...
O&M creates Impulse fragrance send-up for KFC TV commercial
24 Oct 1997 | by HARRIET GREEN
. The commercial was written by the O&M copywriters, Alun Howell and Daniel Headey, and art directed by Marcus ...
AMV duo to be Scholz creative chiefs
17 Oct 1997 | by JOHN TYLEE
people, including two of her new-business team at Bates Dorland - Michelle Samuel and Daniel Floyed ...
STOP PRESS
09 Oct 1997 | by HARRIET MARSH
and commercial director, has poached two additional Barclaycard marketers, Lisa Ray and Derek Craig, as brand ...
FIELD MARKETING: Sampling with added sparkle - Britvic aims to attract independent young women to its reformulated Diet Pepsi using all-girl hit squads on roller-blades, writes Lisa Campbell
14 Aug 1997 | by LISA CAMPBELL
, says account director Craig Wheeler. This style is reflected in the choice of sampler ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
