Customer Loyalty: Publishing loyalties
30 Jan 1997 | by KEN GOFTON
. Premier managing director Craig Waller points out, however, that the company makes no distinction ...
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MY BEST SHOT
31 Jan 1997 | by DAVE WATERS and PAUL GRUBB
advertising can still be interesting and beautifully made - if you use Daniel Barber, anyway ...
CRAFT: CRAFT SECRETS/Miniature cars and black velvet let two Daewoos ’dissolve’ [SH] Mairi Clark discovers how millions of tiny holes help to create a watery illusion.
24 Jan 1997 | by MAIRI CLARK
pinpricks - to create the bubbles. A week before the shoot, the director, Daniel Barber, asked ...
Agency Structure: PR pays a high price for global expansion - Industry experts are predicting that a combination of shareholder pressure and competition to build extensive global companies may force the remaining independent PR firms to sell out
23 Jan 1997 | by JULIETTE GARSIDE
of the firm founded by his father Daniel Edelman, rejects industry speculation that he is getting ready ...
More defections from Freemans
16 Jan 1997 | by JEREMY BULLMORE
that the business has been sold to Littlewoods for pounds 395m. Ian Craig, Freemans s marketing general ... projects. Craig arrived from Direct Line last year with a brief to develop the direct shopping ... become increasingly difficult to find, said Craig. Marketing manager Lindsay Nuttall left ...
PR Europe: MOSCOW - A Russian evolution for Inskip
10 Jan 1997 | by JOHN-PIERRE JOYCE
director Daniel Evans. The eventual intention is to hire a Russian national as a full time manager with a...UK agency Inskip is to open its first overseas office in Russia. Due to open by the end of this month, the office will initially be run on an alternate basis by director Jason Inskip and events director Daniel Evans. The eventual intention is to hire a Russian national as a full time manager ...
Marketing Mix: Lucky winners get the flights they fancy [BB]
09 Jan 1997 | by BEN ABRAHAMS
free flights to Dublin. The two flights to New York go to runner-up Daniel Fallon of MediaCom ...
Advertising & Promotion: UD bourbon test sees Euro RSCG added to roster [BB]
09 Jan 1997 | by SHARON MARSHALL
such as Jim Beam and Jack Daniels. If the brand is launched globally, UD is expected to focus its ...
STOP PRESS [BB]
09 Jan 1997 | by HARRIET MARSH
company in Germany. In the UK he headed Jack Daniel s, Southern Comfort, Croft Port and Malibu ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
