TBWA unveils second Goldfish burst
12 Sep 1997 | by EMMA HALL
, two creative directors of TBWA Simons Palmer, and directed by Daniel Barber through Rose Hackney ...
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ANALYSIS: How safe is Diana’s name? - The merchandising and marketing machine following the death of Diana, Princess of Wales is already running. Patrick Barrett reports on how little protection can be offered by UK trade mark and copyright to pro
25 Sep 1997 | by PATRICK BARRETT
-campaigner Daniel Hooper, has been registered by David Bramley from Humberside, who intends to use it on earth ...
Asia Pacific: Endangered tigers still burn brightly - The Pacific Rim economies, riding the quest of a wave a year ago, now seem to be on a downward turn. But PR agencies seem bullish about what the future holds for the region
12 Sep 1997 | by ROS SNOWDON
the storm? Daniel Edelman, chairman and founder of Edelman Worldwide, believes that some economies ...
CAMPAIGN REPORT: CHOOSING AN AGENCY - The science of picking a Contract publisher. Today’s contract publishers have helped to blur the distinction between entertaining customers and selling to them, Richard Cook explains
12 Sep 1997 | by RICHARD COOK
executive, the Premier Magazines managing director, Craig Waller, agrees. And now that we ve got ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
