Search results for Daniel Craig

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MARKET RESEARCH LEAGUE TABLES: Fresh focus for qualitative - A healthy obsession with new methods and added value sees qualitative on the up

24 Sep 1998 | by NICK SHORT

to pip The Research Business International (TRBI) to the top slot. RI director Daniel Dumoulin ...

CUSTOMER MAGAZINES: Grabbing headlines - Asda has chosen to target customers by relaunching its magazine. Emily Booth looks at its distinctive approach to building loyalty

10 Sep 1998 | by EMILY BOOTH, a reporter on Marketing Di

issue. Asda has a very robust measurement programme, says Craig Waller, managing director ...

MARKETING FOCUS: Rattling good reads (and they’re about marketing) - Many books are good but few are great. Our team of reviewers picks out some of the all-time industry classics

27 Aug 1998 | by FRAN LITTLEWOOD

. Craig Smith Published by Simon s book, Stick It Up Your Punter! is a cracking read for anyone ... , Marketing Jane Bainbridge - deputy features editor, Marketing Craig Smith - production editor ...

FIELD MARKETING: Roving ambassadors - Field marketers can promote brands in shops and gather first-hand intelligence. Ken Gofton went on the road with Ellert Retail Services

06 Aug 1998 | by KEN GOFTON

-marketing company s business unit director, Stewart Craig. Slowly a relationship was built - I guess because ... . Motorola is slightly different, says Craig. The company came to us, knowing that it needed field ...

MARKETING MIX: World Cup trip saved in extra time

23 Jul 1998 | by DAVID HAIGH

Liverpool and Australia player Craig Johnston unexpectedly boosted the auction of football memorabilia ...

Center Parcs seeks UK director

04 Jun 1998 | by QUENTIN BELL

and marketing director, Daniel Mourgette. Center Parcs managing director Peter Moore said: We only ...

AGENDA: High Life spreads its wings - How do you develop the oldest customer magazine of them all? Danny Rogers reviews 25 years of BA’s High Life and asks what the future has in store

23 Apr 1998 | by DANNY ROGERS

influence in his Fleet Street days. Craig Waller, managing director of High Life publisher Premier ...

Marketing Technique: Customer Magazines - Future/Digitally challenged/Digital TV is just around the corner, and the Internet continues to expand. Aren’t magazines a tad old-fashioned as a way for manufacturers to relate to customers, asks Ken Goft

02 Apr 1998 | by KEN GOFTON

of marketing objectives will be increasingly in demand, says Premier s managing director, Craig Waller. I ...

 

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