to remove filtersMEDIA CHOICE: ADIDAS STUNT
18 Jun 1998 | by CRAIG NAYMAN, Sales Director, Laser
Negotiation: Concord
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FIELD MARKETING: Roving ambassadors - Field marketers can promote brands in shops and gather first-hand intelligence. Ken Gofton went on the road with Ellert Retail Services
06 Aug 1998 | by KEN GOFTON
-marketing company s business unit director, Stewart Craig. Slowly a relationship was built - I guess because ... . Motorola is slightly different, says Craig. The company came to us, knowing that it needed field ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
