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Craig Fabian calls it quits at Volvo after seven years in job

25 Sep 1998 | by CLAIRE COZENS

Craig Fabian, director of marketing communications at Volvo UK, is to leave at the end...Craig Fabian, director of marketing communications at Volvo UK, is to leave at the end of this month after seven years with the company. Fabian is not thought to have a job lined up, but is understood to be talking to several companies. The news has prompted a reorganisation of Volvo ...

Brandman to lead Bass Hotels corporate affairs

25 Sep 1998 | by SIMON ELLERY

affairs, internal communications and community affairs. She replaces Craig Smith, who is now vice ...

PRIVATE VIEW

25 Sep 1998 | by BILLY MAWHINNEY, a creative director at

Agency: McCann-Erickson Writer: Colin Selikow Art director: Luke White Director: Daniel Barber ...

MARKET RESEARCH LEAGUE TABLES: Fresh focus for qualitative - A healthy obsession with new methods and added value sees qualitative on the up

24 Sep 1998 | by NICK SHORT

to pip The Research Business International (TRBI) to the top slot. RI director Daniel Dumoulin ...

MARKETING FORUM: Forum tries personal touch - This year’s Marketing Forum aboard the Oriana promises a host of innovations to keep delegates’ attention, including one-to-one conferences. Louella Miles runs through the schedule to see what%

17 Sep 1998 | by LOUELLA MILES

. The loyalty factor Lucinda Craig, managing director of Elucidation, and John Varndell, a consultant ... people are more loyal, says Craig. So we were left with the question of how to define loyalty. As to the question does loyalty exist or is it, as Craig puts it, the Holy Grail to look for? , delegates ...

AGENDA: BAT’s quest for a winning strategy - BSkyB’s bid for Man United has focused attention on sport’s role as a marketing tool. Danny Rogers looks at the progress of another landmark deal - British American Tobacco’s mov

17 Sep 1998 | by DANNY ROGERS

the team will be run independently with racing experts Craig Pollock (managing director), Reynard ...

BORDER LINES: PARIS - Grayling to push Oz tourist appeal

11 Sep 1998 | by ROBERT GRAY

by Grayling managing director Daniel Verpeaux and led by tourism and leisure account manager Bernadette Py....by Grayling managing director Daniel Verpeaux and led by tourism and leisure account manager Bernadette Py. ...

CUSTOMER MAGAZINES: Grabbing headlines - Asda has chosen to target customers by relaunching its magazine. Emily Booth looks at its distinctive approach to building loyalty

10 Sep 1998 | by EMILY BOOTH, a reporter on Marketing Di

issue. Asda has a very robust measurement programme, says Craig Waller, managing director ...

BDDH gives Mercedes A-class youthful edge

04 Sep 1998 | by EMMA HALL

, John Dean. The commercials were directed by Daniel Barber through Rose Hackney Barber, and the press ...

 

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