from their stars. Craig Smith reports
19 Aug 1999 | by CRAIG SMITH
Reality works. As an advertising strategy, the use of real people has proved successful for NatWest, Carphone Warehouse and B&Q.
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CAMPAIGN DIRECT: PROFILE DANIEL MOREL - Flying the flag for the Sales Machine/Euro RSCG
08 Oct 1999 | by ASHLEY DAVIES
-the-line advertising join their ranks. Daniel Morel is one of those converts, and is the man carrying the flag...Direct marketing folk get a nice, warm feeling when hot shots from the world of above-the-line advertising join their ranks. Daniel Morel is one of those converts, and is the man carrying the flag proclaiming that all of Euro RSCG s below-the-line operations are part of one giant and beautiful nation ...
dose of cunning in its cider ads is hitting the spot. Craig Smith reports
12 Aug 1999 | by CRAIG SMITH
The return of Strongbow cider to the Adwatch league is being put down to Johnny Vaughan, rather than the recent hot weather. The ads, created by TBWA GGT Simons Palmer, appear at number six in the table this week, with 64% prompted recall.
into the next century Craig Smith reports.
05 Aug 1999 | by CRAIG SMITH
BT is back at the top of the Adwatch table. A 75% recall rate for the ads, starring ET, returns the telecommunications giant to the number one slot, from which it has recently been conspicuously absent.
’s central task remains winning consumer recognition for the former Midland Bank. Craig Smith reports on its
29 Jul 1999 | by CRAIG SMITH
HSBC, this week embroiled in a court battle with rival bank HFC, has more reason than most to hope that its name and new identity sit strongly in UK consumers minds. It should come as no small consolation, then, that its global branding TV campaign, through Lowe & Partners Worldwide, achieves number...
ASIA: CREATIVE LANDMARKS - Asian ads are just crude hard sell, right? Wrong. Craig Davis of Saatchi
09 Apr 1999 | by CRAIG DAVIS, executive creative directo
The measure of great advertising in Asia is now the same as in any other market - Cannes, D s recent successes at these events, the hardest part for me has been choosing just five examples to make the point.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
