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FIELD MARKETING LEAGUE TABLES 2000: Growth directs field marketing - With a sector growth of 30% year on year, field marketing agencies are increasingly diversifying to maintain points of differentiation

Ellert, business unit directors Stewart Craig, Ian Harrison. Clients incl SkyDigital, BT, Motorola, Kellogg, Eastern Energy. E-mail s.craig@brannellert.com, web site www.brannellert.com 5 ...

CAREERS: MOVERS

agency EMS Chiara. Craig McGlone has been hired as senior product manager for H&A Marketing ...

PRIVATE VIEW

for change Agency: D Arcy Writers: Simon Impey, Jon Daniel Art directors: Jon Daniel, Simon Impey ...

FIELD MARKETING: Global services out in the field - Global field marketing agencies can cross boundaries

global service capable of dealing with through-the-line markets, says Stewart Craig, business unit director at Brann Ellert. To operate globally, Craig says while a company doesn t need offices ... for globalisation, Brann Ellert s Craig believes global field marketing is on its way. The industry has ...

BRIEFS

The Institute of Cancer Research is launching its first ad campaign, to raise awareness of prostate cancer. The TV ad, by Bartle Bogle Hegarty, features footballers David Batty, John Hartson, Les Ferdinand and Match of the Day pundit Alan Hansen. It aims to make men aware that 19,500 men are diagnosed...

PR LEAGUE TABLE: Healthcare grows consumer appeal - As the public gets more involved in the pharmaceuticals it buys, healthcare agencies are having to cultivate consumer expertise

The companies participating in this year s league table claim a total income of pounds 47m from healthcare PR - more if you allow a minimum of pounds 2m or so from Burson-Marsteller.

HELPLINE SERVICE: E-mail: marketing.helpline@haynet.com

Scaling fun

CAREERS: Movers

cable TV and telephony in the North West. Craig Kent and Mark Holmes have taken up the new ...

UDV in review of pounds 15m direct agency line-up

Sherry Creative Minds Consultancy Jack Daniels IMP Johnnie Walker Whiskies ...

 

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