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There is a management-speak expression currently in vogue, taking the 30,000-foot view , which would make an ideal opening descriptor for the chief executive of any airline. But for Barbara Cassani, CEO of low-cost airline Go, it just doesn t fit. Cassani is not the kind of boss to take a lofty, big...
Most companies don t have a clear picture of their marketing performance. In fact, they prefer to fumble around in the dark. It s easy to see why. Fumbling has a lot going for it; more adventure, more creativity and more surprises are all possible. But you may not like what you see when the lights go...
Innovation and sheer scale were the defining attributes of the winners of the Business in the Community Cause Related Marketing Awards for Excellence 2000. The Avon Crusade Against Breast Cancer and Free Books for Schools by Walkers and News International were joint winners in a tightly fought category.
Stop me if any of this sounds familiar: 75% of us believe our role is undermined; we need to ensure that we have a serious strategic role, not a purely functional one; there is a sense that our activities add to business goals but we don t measure this precisely; we need to move to a professional qualification;...
When I was 16, I founded a car cleaning empire. I used to traipse around north-east London washing loads of wonderful cars.
The 21st century is not for tidy minds. It s messy.
what 28-year-old Daniel Estrin has done. The former buyer for the New York arm of corporate barter ... friend, says Daniel of his younger brother. Wayne and Daryl are also best mates and are the same ... -ins and long weekends are out, if they get weekends at all. Daniel likes to get in at 7.45am before ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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