to remove filtersCAMPAIGNS: Product Launch - 'King Frank' adds twist to Diesel launch
20 Oct 2000 | by MARY COWLETT
agency S.Punk. Tongues firmly stuck in cheeks, the PR team then identified the thief as Craig Scott ...
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Smithfield to account for Seagram auction
01 Dec 2000 | by HOLLY WILLIAMS
paired with France's Pernod Ricard, and Bacardi with its allies, US Jack Daniel's owner Brown Forman ...
TIN nets Chivas Regal account from Seagram
15 Sep 2000 | by GIDON FREEMAN
100 makers of bourbon, including Jack Daniel s, Jim Beam and Wild Turkey. Although the agency ...
Griggs nets DLA for Doc Marten’s PR
01 Sep 2000 | by GIDON FREEMAN
that the brand and the company is known by the decision-making community, said Kevin Craig, UK account director at DLA Upstream. Craig will lead a team of three on the account, reporting to Griggs ...
ANALYSIS: Say hello to Married Couple 2000 - He’s a doctor, she’s a vicar. They’re adland’s depiction of a married couple in the new century. But how well is the marketing world reflecting reality?
24 Aug 2000
Arcy board account director Daniel Taylor believes this strongly feminist style of advertising ...
of cash flow for their brands. Craig Smith reports on a new book by Tim Ambler which carries a wake
10 Aug 2000 | by CRAIG SMITH
Most companies don t have a clear picture of their marketing performance. In fact, they prefer to fumble around in the dark. It s easy to see why. Fumbling has a lot going for it; more adventure, more creativity and more surprises are all possible. But you may not like what you see when the lights go...
CAREERS: MOVERS
20 Jul 2000
agency EMS Chiara. Craig McGlone has been hired as senior product manager for H&A Marketing ...
Tommy Hilfiger restructures European in-house PR
09 Jun 2000 | by MARK JOHNSON
to expand, explained Daniel Marks, newly-promoted senior director of European PR. He reports to Fred ...
BRIEFS
08 Jun 2000 | by CRAIG SMITH
The Institute of Cancer Research is launching its first ad campaign, to raise awareness of prostate cancer. The TV ad, by Bartle Bogle Hegarty, features footballers David Batty, John Hartson, Les Ferdinand and Match of the Day pundit Alan Hansen. It aims to make men aware that 19,500 men are diagnosed...
PR LEAGUE TABLE: Healthcare grows consumer appeal - As the public gets more involved in the pharmaceuticals it buys, healthcare agencies are having to cultivate consumer expertise
25 May 2000 | by DANIEL TODARO, Client services director
The companies participating in this year s league table claim a total income of pounds 47m from healthcare PR - more if you allow a minimum of pounds 2m or so from Burson-Marsteller.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
