13 Dec 2000
| by Camilla Palmer
vodka firm Vin & Sprit and Brown-Forman, which owns the Jack Daniels brand.
...
09 Nov 2000
| by TANIA MASON
Brown-Forman, owner of Jack Daniels and Southern Comfort, has recruited L Oreal marketer Sophia...Brown-Forman, owner of Jack Daniels and Southern Comfort, has recruited L Oreal marketer Sophia ...
-Forman s brands in those markets.
These include Southern Comfort and Jack Daniels, which are distributed ...
succeeds. It could become quite a big job, admitted Wilby.
Currently, Jack Daniels advertising ...
09 Nov 2000
| by ALEXANDRA JARDINE
in the credits, including After Eight Truffles, After Eight White and The After Eight Collection.
Craig ...
14 Sep 2000
| by CRAIG SMITH
Two of Mars most senior European marketers have quit the FMCG giant to set up their own marketing agency.
24 Aug 2000
Arcy board account director Daniel Taylor believes this strongly
feminist style of advertising ...
17 Aug 2000
| by CRAIG SMITH
In a year in which marketing appears to be playing an increasingly
important role in helping to create brands for myriad dotcom start-ups,
there may be signs that some existing companies and brands are in danger
of taking their collective eye off the marketing ball.
10 Aug 2000
| by CRAIG SMITH
Most companies don t have a clear picture of their marketing
performance. In fact, they prefer to fumble around in the dark. It s
easy to see why. Fumbling has a lot going for it; more adventure, more
creativity and more surprises are all possible. But you may not like
what you see when the lights go...
31 Jul 2000
| by JEREMY LEE
manager to work on
its Jack Daniels and nPower accounts. Stokes joined the agency two years
ago as a ...
27 Jul 2000
| by CORDELIA BRABBS
will handle a
budget of over pounds 700m and brands including Baileys, Southern
Comfort and Jack Daniel s ...
21 Jul 2000
| by JADE GARRETT
and five million page impressions a day.
The idents were written and art directed by Jon Daniel ...